Maidstone, UK, 08/03/2023
The Investor in Sales award is gained when at least 75% of a sales team passes the ISP’s professional registration exam which tests their selling skills, knowledge, professional ethics and decision-making. An impressive 90% of salespeople at Apogee have passed the exam, based on the ISP’s Fair ethics programme, and more will follow.
The award marks another significant step in the sales transformation and development which has been taking place at Apogee under chief sales officer, Carl Day. Carl has put customer trust and a healthy sales culture at the heart of his operation because he recognises that simply chasing revenue targets leads to stress for both salespeople and their customers and, he says: “Where you have unhappy salespeople you generally have unhappy customers.”
Trust is vital for good selling, and that comes from a sales team that is valued and supported.
– Carl Day, Chief Sales Officer
To make sure Apogee’s customers are happy and business relationships flourish, Carl, who has worked in professional selling for more than 20 years and gained a masters in sales transformation from Middlesex University, has focused on cultivating the skills of his salespeople.
He said: “Investing in our people and building their sales knowledge in partnership with Institute of Sales Professionals has strengthened our customer relationships. We are delighted to have gained the Investor in Sales award in recognition of the hard work of the whole team.
“Trust is vital for good selling, and that comes from a sales team that is valued and supported, and has the skills to get the best results for their customers and their company.”