With digital marketing campaigns now a basic requirement for any modern business, print marketing is enjoying increased relevance as a way for brands to stand out and make a lasting impression with their audience.
However, while print marketing proves popular with many broad demographics, it is not something that should be executed flippantly – especially if businesses wish to demonstrate their commitment to being environmentally responsible.
Before any of your campaigns go to the production phase, many factors must be considered. Profitability goes without saying – but it’s also worth thinking about whether materials (such as paper) can be used renewably. For ensuring that waste is kept to a minimum, it will be crucial to gauge interest for print materials amongst your audience so items are not overproduced.
Yet another factor is your choice of material, particularly whether it is well-suited to your desired outcome. For example, glossy photo paper reflects more light than regular paper – making it ideal for printing posters, since colours will be more accentuated. However, this glossiness can create glare if exposed to harsh lighting, so printing on matte paper may be more suitable if your poster is intended to be displayed as part of an event.
This combination of factors can be potentially overwhelming to those new to print – which is why for specialist print marketing material, it is advisable to seek out a Digital Print & Reprographics service, which provides you with: