Apogee Corporation’s Sarah Uddin wins at the Women in Sales Awards (WISA)
Apogee Corporation’s Sarah Uddin won the award for Best Customer Service Director in Europe at the Women In Sales Awards.
MAIDSTONE, UK, 14/12/22
Apogee Corporation were represented at this year’s Women In Sales Awards (WISA) by Sarah Uddin, who won the award for Best Customer Service Director in Europe.
Also representing Apogee were finalists Lyndsey Corby (Customer Service Executive category), Katy Sykes (Sales Support category), and Sarah Walters (Field Sales category).
The winners were announced during the Women in Sales Awards ceremony at The Landmark London Hotel on Thursday 8th December 2022.
“I’m very humbled and proud to have won in a category full of amazing women!” says Sarah Uddin. “It sounds really cliché, but this award is for everyone within Apogee who works hard to deliver amazing service for our customers.”
“I couldn't have won without everyone's support in consistently striving to achieve service excellence. Being part of the Women in Sales awards this year has been an amazing experience alongside our other finalists Sarah Walters, Lyndsey Corby, and Katy Sykes, and one that I hope to help others be a part of in years in come.”
“We have amazing women across the business that truly deserve recognition for all their hard work and commitment.” Sarah continues. “I've been overwhelmed by the support and messages I've received, so a huge thank you from me.”
Having just completed its 9th year, The Women In Sales Awards is hosted by Zars Media; a firm dedicated to promoting the accomplishments of women in business. By encouraging women to enter a traditionally male-dominated field like sales, Zars hopes to diversify the talent pool for modern businesses.
WISA received over 500 nominations this year from companies such as Ricoh, Verizon, Salesforce, American Express, Barclaycard, Virgin Media, and Adobe, among others. 170 finalists were then selected between 22 categories; with the final winners being chosen based on criteria such as attitude, skills, process, knowledge, commercial acumen, and the ability to achieve targets.
“The awards night was just incredible! To be in a room full of so many talented female salespeople was such an honour,” says Apogee’s Director of Inside Sales, Laura Bradley-Carter, who was also a WISA judge for the Inside Sales Executive Award.
“I’m so pleased for Sarah Uddin, who won in her category, and to Sarah Walters, Lyndsey Corby, and Katy Sykes – you are winners in all our eyes! I’d like to thank WISA for having me as a judge for the second year, and look forward to next year’s celebrations.”
"Sarah and her team contribute heavily to Apogee's success, and for her to receive recognition from the Women In Sales Awards is an excellent accomplishment," says Carl Day, Apogee's Chief Sales Officer.
"But for Katy, Lyndsey, and Sarah to qualify as finalists in their fields - especially considering the competition - shows the positive impact a diverse sales team can have on a company."
If you are seeking a career opportunity in sales, view Apogee’s careers page.
As part of our commitment to supporting local communities, a few members of Team Apogee recently spent a day volunteering at Lincoln-based charity Green Synergy.
Sarah has over 25 years experience in the MPS industry and brings a wealth of knowledge to the Apogee Executive Leadership Team. She’s been actively involved in a number of key acquisitions over the years, commanding her team and ensuring Apogee has continued to grow and develop.
Sarah has a strategic and operational responsibility for the key processes through which we secure and contract our customers. This includes product management and pricing, contract development, sales procedures, order processing, and the management of funders and vendor partners. Sarah and her team ensure that we always strike the right balance between Apogee’s financial objectives and Sales team success, without compromising our customer’s experience.
Sarah is without doubt a passionate and process driven leader, focusing on targets and KPIs in order to deliver a strong team result.
Julian Broster
VP of Strategic Business Development
Julian has over 8 years of invaluable knowledge having joined Apogee in 2013 as a Pre-Sales Consultant, mirroring Apogee’s own journey of growth, Julian has developed from this role to join the Apogee ELT in 2021. He has extensive experience working with organisations from all sectors, helping to identify opportunities for growth and innovation through digital transformation.
Julian’s entrepreneurial mind-set and experience of creating solutions combined with being able to show clients the true value Professional Services can deliver has had a hugely successful impact on our clients in recent years. He is a well-respected figure both within Apogee and within our industry and in Julian we have the perfect role model of what can be achieved here at Apogee with the right dedication and determination to succeed.
Dan Taylor
VP of Service Operations & International
Dan Taylor brings with him 25 years of invaluable industry expertise from technology conglomerates such as HP, Samsung EMEA and Xerox Global Services. Most recently, Dan has been instrumental at HP in successfully completing strategic projects for Apogee such as the service on dMPS, HP Public Sector, Apogee Professional Services Iberia (APSI) and HP3S. Dan’s international network and deep understanding of the global market place is a huge benefit to Apogee as we continue our expansion into new markets.
In his role of ‘Vice President of International Business’, Dan acts as the MD for both Apogee Germany and Apogee Ireland, as well as leading the new international strategic partnerships. He also leads Service Operations, which includes Service Delivery, PMO, Supply Chain, Logistics, Operational Excellence, and Customer Success & Experience.
Dan prides himself on being a highly driven and results-oriented person with expertise in both enterprise & channel sales, as well as broad experience from strategic planning to deployment into the field.
Carl Day
Chief Sales Officer
Carl has been in the technology and managed services industries for the majority of his professional life, and has extensive experience of leading direct and indirect sales teams in both B2B and B2C markets.
Carl is passionate about personal development, work-based learning and coaching, all of which are critical for Apogee as we invest in developing our skills and effectiveness in this area. He has a Master’s degree in leading sales transformation, and a track record of implementing and enhancing programmes that drive sales performance and ultimately growth in market share.
Prior to joining Apogee, Carl was Director of Client Development for Europe & Asia at ACA Europe, a leading provider of governance, risk, and compliance advisory services and technology solutions. Before then as a UK Board Director at Toshiba TEC, Carl was responsible for the indirect and direct sales channels for the UK and Ireland, and prior to joining Toshiba he held senior roles in marketing, IT development and sales management at Ricoh.
Simon Green
Chief Information Officer
Dynamic and results oriented, Simon Green is MBA educated and takes a strategic approach to successful IS transformation, delivering ‘cost appropriate’ and ‘value creating’ ICT solutions.
Simon has helped transform businesses by building high-performance teams, managing people through change and making complex IT understandable and actionable.
Marion Brooks
Chief People Officer
Marion Brooks is an accomplished and adaptable HR leader whose HR career spans over 25 years. Having worked both in the UK and internationally, Marion has previously held senior HR roles within the retail, engineering, and technology sectors.
In her role leading the People & Culture function, Marion is responsible for developing and executing the human resource strategy that supports the overall company vision and strategy, specifically in the areas of succession planning, talent management, change management, organisational and performance management, training and development, and compensation.
Marion is also driving the organisational culture by cultivating and championing it, creating an environment that fosters integrity, diversity, inclusivity, agility, wellness and open communication.
When not at work, Marion spends most of her time with her family. She has also recently joined a local women’s cricket team and enjoys batting and wicket keeping.
Sam Jackson
Chief Finance Officer
With over 20 years of experience in finance, Sam is an accomplished, commercially astute member of the ELT. Well-accustomed to taking an active, hands-on approach, Sam will be managing all financial aspects of Apogee’s strategy to drive growth and increase profitability.
Following qualification from the Association of Chartered Certified Accountants (ACCA), Sam began in a management accounts role for sporting manufacturer Unicorn Products. After nine years, she then moved on to join OfficeTeam; a business consumable supplier, where she climbed the ranks from Senior Management Accountant all the way to Finance Director. Ten years on, and eager for a new challenge, Sam joined Apogee, soon entering the ELT as Chief Finance Officer.
Joining Apogee after the transition to an HP-owned company, Sam was responsible for updating many processes and policies to the standard we recognise today. She plans to provide support to the rest of the ELT by keeping communication around finances transparent, while also providing education around key drivers that will enhance profit.
Aurelio Maruggi
Chief Executive Officer
Aurelio is the Chief Executive Officer and has more than three decades of print industry experience. He is a seasoned leader driven by results, achieved through teamwork and empowerment.
Aurelio has been a senior HP Inc. executive for 18 years, most recently as the Global Head of Owned Channels and the General Manager of HP’s A3 Solutions Business. Earlier in his career at HP, Aurelio created from the inception the HP Graphics Page Wide Press business, taking it from initial idea to become a significant and profitable business for HP. Prior to HP, Aurelio led the Inkjet Printing Business for Olivetti before co-founding Yminds S.A. in Switzerland, an engineering firm specialising in advanced micromechanics and colour science.
Aurelio currently serves as a member of the International Board of Directors for Apogee Corporation Ltd and Simpress.